Stakeholder Management Overview


This full day course will introduce the concept of a stakeholder and explain how to categorize them in terms of their power, influence and potential impact on your project or programme.

Next Available Date
To be confirmed


  • Skill Level
    Short Courses
  • Duration
    • 1 Day
  • Support
    • Tutor on call
    • Exam simulator
  • Assessment
    • 7.5

Course Description

  • Define what a stakeholder is and what stakeholder management is all about
  • Distinguish between different types of stakeholder
  • Create a Stakeholder Register
  • Analyse stakeholders in terms of risk tolerance
  • Employ a variety of tools to prioritize the identified stakeholders:
    • Stakeholder Maps (power / influence grids)
    • Salience Models
  • Change stakeholders from unaware and resistant positions
    • Use the Stakeholders’ Engagement Assessment Matrix to record existing and desired positions
    • Deal with resistant stakeholders
    • Drive change
  • Plan communications with the stakeholders, including effective status reporting
  • Lead stakeholders through the changes caused by your project
  • Deal with the various problems distance lends to remote stakeholder management
  • Maintain positive stakeholder engagement during the project, using the Issue Log
  • Appreciate the need to record all communications with stakeholders
  • Assess your own position when managing upwards
  • Carry out an investigation of the manager’s preferences
  • Apply twelve tactics to improve relations with your manager

Every Portfolio, Program and Project Manager will have to manage stakeholders in order to fulfil their goals and objectives. This course is ideal for both experienced and novice managers who are finding it difficult to keep track of their stakeholders and provide appropriate visibility to each. No pre-requisite knowledge is assumed.

  • Definition of stakeholder and stakeholder management
    • Different types of stakeholder
    • Stakeholder Identification
    • The Stakeholder Register (with exercise)
  • Stakeholder Analysis
    • Risk tolerances
    • Stakeholder map (with exercise)
    • Salience Model
    • Stakeholder Engagement Assessment Matrix (with exercise)
  • Dealing with resistant stakeholders (with exercise)
  • Changing stakeholders’ positions
    • Overcoming fear of change (with exercise)
  • Communications planning (with exercise)
  • Effective status reporting
  • How your remarks can be interpreted
  • Dealing with remote stakeholders:  Geographical, temporal, linguistic and cultural distance
  • Stakeholder engagement planning (with exercise):The issue log
  • Recording stakeholder engagement
  • The project manager’s role
  • Effectively managing upwards (with exercise)
  • Action plan

To apply for this course, you need to be:

  • Proficient in both written and verbal English. In other words, if English is not your first language, you must have a minimum overall International English Language Testing System (IELTS) score of 6.5 with a minimum of 6.0 in each band, or the equivalent Test of English as a Foreign Language (TOEFL) score.
  • Reasonable numerate – i.e. understand basic arithmetic. Thus we require learners to have at least a Junior Certificate, or equivalent.
  • Computer literate. To access our learning management systems and virtual classroom-based courses, you need to be comfortable with basic information and communications technology. You are also expected to provide their own computer equipment to access our learning systems.

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Upcoming PDU Opportunities from Velopi's PDU centre
PMI® Authorized PMP® Exam Prep Course
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Project Management Essentials

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