Strategy Management Overview

During this one-day course, the student is introduced to the concept of corporate strategy and is guided through the creation of vision and mission statements. Knowing where the organization is trying to go, the student will now conduct a corporate appraisal to determine where it is now. Knowing the start and end points of the journey, the vision is then expanded into a set of corporate goals and objectives (the critical success factors) which are realized through the work the organization does. Various strategy planning techniques, such as strategy mapping and value curves are presented, all illustrated through an engaging case study. By the end of the course, the student will see where individual projects and operations fit into the overall scheme of things and be able to relate the achievements of these pieces of work back to the targets that were originally set for them using a balanced scorecard.

Next Available Date
To be confirmed


  • Skill Level
    Short Courses
  • Duration
    • 1 Day
  • Support
    • Tutor on call
    • Exam simulator
  • Assessment
    • 7.5

Course Description

  • Develop vision / mission statements and expand them into a cogent strategy
  • Associate organizational change with organizational initiatives
  • Determine your organization’s status quo
  • Decide on your overriding objectives and their Critical Success Factors
  • Differentiate between project planning and strategic planning
  • Perform Strategy Mapping
  • Create Key Performance Indicators to track progress towards objectives
  • Use a Balanced Scorecard to report progress
  • Create Value Curves and use Value Innovation to identify opportunities in the marketplace

This course will be of interest to anyone who wants to know how organizations work. From board members who are unsure of why their organizations are doing certain things, to project managers who want to see where their particular project fits into the bigger picture.

For those tasked with defining the organization’s strategy, this very hands-on course will provide practical tools to develop comprehensive strategies that can be tracked to the work needed to realize them.

For project managers, it will offer insights into the thinking of senior management and highlight the measures and targets that they have set for themselves.

Armed with this knowledge, front-line managers can make sure that they report in terms of what their superiors understand.

No pre-requisite knowledge is assumed.

  • The strategy pyramid
  • Vision Statements
  • Mission Statements
    • What can go wrong
    • Exercise
  • Strategy definition – what and how
  • Definition of Organizational Initiatives
  • Corporate appraisals
    • SWOT analysis
    • Nine “M”s
    • Position audits
    • PESTEL
    • Porter’s Five Forces
  • Critical Success Factors
  • The overriding objective - SMART goals
  • Underlying value proposition
    • Treacy & Wieserma
    • Porter's Three Generic Strategies
  • Growth strategies
    • Ansoff matrix
    • Expansion method (a.k.a. Lynch matrix)
  • Strategy mapping
  • Balanced scorecard
  • Value Innovation and Value Curves
  • Portfolio Management

To apply for this course, you need to be:

  • Proficient in both written and verbal English. In other words, if English is not your first language, you must have a minimum overall International English Language Testing System (IELTS) score of 6.5 with a minimum of 6.0 in each band, or the equivalent Test of English as a Foreign Language (TOEFL) score.
  • Reasonable numerate – i.e. understand basic arithmetic. Thus we require learners to have at least a Junior Certificate, or equivalent.
  • Computer literate. To access our learning management systems and virtual classroom-based courses, you need to be comfortable with basic information and communications technology. You are also expected to provide their own computer equipment to access our learning systems.

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Keep up to Date & Certified (PDUs)

Your career is a journey, and you’ll need to stay relevant as the profession evolves and as the needs of employers grow and change. Maintaining your PMI® certification is a significant competitive advantage. It keeps you relevant and helps you better position yourself as the answer to a company's demand.

To keep your certification and keep you relevant and competitive for employer demanded skills, you’ll need to participate in professional development activities, and earn and report professional development units (PDUs.) The goal is to ensure that your certified competencies stay relevant and up to date.

There are tons of opportunities to earn PDUs.  PMP® credential holders love Velopi's PDU Centre because it's the easiest way to earn and document the 60 hours of professional development units (PDUs) that are required over a 3 year period.

As a learner with us, Velopi's PDU Centre helps you earn and report your Education PDUs to keep up to date and maintain your certification through our classes, seminars and webinars as well as self directed learning. Visit the Velopi PDU Centre to see our upcoming classes and webinars and Discover ways to earn PDUs or report earned PDUs with our Velopi PDU Centre.

Upcoming PDU Opportunities from Velopi's PDU centre
PMI® Authorized PMP® Exam Prep Course
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