Strategy Management


Duration: 1 day (7.5 Strategic & Busiiness PDUs)

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Course Overview

During this one-day course, the student is introduced to the concept of corporate strategy and is guided through the creation of vision and mission statements.

Knowing where the organization is trying to go, the student will now conduct a corporate appraisal to determine where it is now.

Knowing the start and end points of the journey, the vision is then expanded into a set of corporate goals and objectives (the critical success factors) which are realized through the work the organization does.

Various strategy planning techniques, such as strategy mapping and value curves are presented, all illustrated through an engaging case study.

By the end of the course, the student will see where individual projects and operations fit into the overall scheme of things and be able to relate the achievements of these pieces of work back to the targets that were originally set for them using a Balanced Scorecard approach.

For whom is this course suitable?

This course is ideal for someone who is planning to start a new company. This is a very hands-on course that will provide practical tools to develop comprehensive strategies that can be tracked to the work needed to realize them.

No pre-requisite knowledge is assumed.

Learning Outcomes

On completion of this course, the student will be able to:

  • Develop vision / mission statements and expand them into a cogent strategy
  • Associate organizational change with organizational initiatives
  • Determine your organization’s status quo
  • Decide on your overriding objectives and their Critical Success Factors
  • Differentiate between project planning and strategic planning
  • Perform Strategy Mapping
  • Create Key Performance Indicators to track progress towards objectives
  • Use a Balanced Scorecard to report progress
  • Create Value Curves and use Value Innovation to identify opportunities in the marketplace

Course Content

  • The strategy pyramid
  • Vision Statements
    • Exercise
  • Mission Statements
    • What can go wrong
    • Exercise
  • Strategy definition – what and how
  • Definition of Organizational Initiatives
  • Corporate appraisals
    • SWOT analysis
    • Nine “M”s
    • Position audits
    • PESTEL
    • Porter’s Five Forces
  • The overriding objective – SMART goals
  • The Zero Sum Game
  • Proactive and Reactive Strategy
  • Underlying value proposition
    • Treacy & Wiersema
    • Porter’s Three Generic Strategies
  • Growth strategies
    • Ansoff matrix
    • Expansion method (a.k.a. Lynch matrix)
  • Strategy mapping
    • Hotel example
    • Airline example
    • Exercise
  • Balanced scorecard
    • Types of measures
    • Examples under each heading
  • Value Innovation and Value Curves
    • Exercise
  • Choosing from the options

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